When you either search for or snap a photo, the app often automatically identifies the object in the photos and you only have to tap the “Add” button to place it into your collage, where it can be resized and moved around the screen. Shuffles, meanwhile, makes image cutouts even easier. This feels a bit magical, as you only need to touch and hold to lift the image away from the background. Here, you can effortlessly copy an object from one of your photos - like your dog, for instance - then paste that cutout anywhere you choose, like in an iMessage chat. This is similar to iOS 16’s forthcoming image cutout feature that is, arguably, one of the more fun additions to ship with Apple’s new mobile operating system. Pinterest debuts a new app, Shuffles, for collage-making and moodboards
Similarly, Shuffles is also targeting a younger demographic that’s using social media in a new way: for self-expression, not just networking. Sensor Tower, meanwhile, estimates the app has seen approximately 338,000 installs during this time.Ĭonsidering it’s still not “publicly launched,” Shuffles appears to be an out-the-gate hit for Pinterest, which has been trying to reinvent itself for the creator-driven, video-first era with products like Idea Pins, similar to TikTok, and live video shopping on Pinterest TV. 3 in Canada.įirst launched in late July 2022, the app has seen 211,000 iOS downloads worldwide in the month it’s been live - 160,000 of those downloads were in the U.S., data.ai says. 1 Overall app in Ireland, New Zealand and the U.K. that same day, after jumping up 22 ranks from the day prior.Īdditionally, the firm Sensor Tower found the app is now No. 1 Lifestyle app on iPhone by Sunday, August 21st, and broke into the Top 20 non-gaming apps on iOS as a whole in the U.S. 5 in the Top Lifestyle Apps by downloads on iPhone in the U.S., according to metrics provided by app intelligence firm data.ai - an increase of 72 places in the rankings compared to the week prior. App Store.ĭuring the week of August 15-22, 2022, Shuffles ranked No. These “ aesthetic” collages are then set to music and posted to TikTok or shared privately with friends or with the broader Shuffles community.ĭespite being in invite-only status, Shuffles has already spent some time as the No. Pinterest’s recently soft-launched collage-maker Shuffles has been climbing up the App Store’s Top Charts thanks to demand from Gen Z users who are leveraging the new creative expression tool to make, publish and share visual content. Collage-style video “mood boards” are going viral on TikTok - and so is the app making them possible.
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